Customers often don't want to read through lots of text. Video is a great way to keep potential customers engaged long enough to get that important sale. It is vital to ensure that your video can be accessed by all customers, this means not just relying on plugins to display video. New browsers are starting to support HTML5 video, even though the HTML5 standard has not been 100% finalised it is still good to use the new HTML5 video as well as Flash video to ensure you don't miss anyone out. The benefit of using HTML5 video is that most new mobile handsets are HTML5 compliant which means that you can start targeting the mobile market. For those on older browsers which don't support HTML5 and for people who don't have the correct plugins installed it is vital you add a link to where they can get these plugins or offer a downloadable version of the video.

Google has recently released this new open source video encoding codec. This potentially has a very large influence on HTML5 video...
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